manifesto

Creativity is the most important thing in a late-capitalist economy.

Creativity is all we have after the machines automate everything else away: after the building, the scrapping, the designing, the selling and buying; after the preparation of meals, the housework, the hunting and the gathering; after the sources of pleasure and pain and all in between are hefted from us by faceless, good-natured machines in the name of progress, we will have only our minds left, and that's no given either.

We must fight for our minds over all else.

We must be weird; we must create things; we must take care that they be not useful or sensical or monetizable; we must shatter the meaning of the machine, for the machine can only make meaning from things it understands.

We must be ineffable.