At work a few weeks ago, someone left a bunch of catfood in the lounge and a note saying it was for the taking.

I just got a cat, so free cat food sounds pretty nice! It was the good stuff, too, prescription for skin and food sensitivities. That can’t hurt, you know?

Anyway I grabbed a stack of them, and I brought them back to my desk. But I never took them home. So now I’m just a guy with a bunch of prescription cat food on my desk.

It’s important to maintain a strong brand.

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         MM