.:research & data analysis
Design by Research - redesign AEDU (mid & late 2015)
After a ecosystem study, setting priorities and the choice product to be studied - the student portal of a big university -
a long process of business and user research started.
The research had been divided in 5 steps:
- Business and platform immersion;
- Analysis of traffic data, front-end structure, performance and usability;
- Qualitative research (interviews);
- Quantitative research (survey);
- Synthesis and documentation.
With the data analysis, some insights emerged. Even with a non-responsive nor mobile friendly platform, one third of traffic originated from mobile devices. So we start interviewing the users, and observe their behavior using the old system. After some interviews, a survey was launched for ~ 31.000 users, to test our already long list of hypothesis. At the end, the synthesis of all information, and the path for the design decisions.
Roles:- Process Lead;
- Business and platform immersion;
- Data analysis;
- Research planning;
- Research synthesis and documentation;
- Workshops and activities (co-design) planning;
- Final documentation.
After that, we knew a little more about our users - their habits and different needs along the year, and their priorities.
With that we could move on the project, with activities the co-design with the stakeholders and more two round of tests before the conclusion of the interface and the delivery of the front-end style guide.
Acknowledgment for the team: Michelle Chaussard (user interface), Marco Baumann (front-end & dev consulting), Luisa Nogueira (Sensorama's Owner and who conducted the interviews, workshops and user tests).
You can read the full research report here. [ 47 pages // PT_BR // PDF - 4.3MB ]
