After a ecosystem study, setting priorities and the choice product to be studied - the student portal of a big university -
a long process of business and user research started.
The research had been divided in 5 steps:
With the data analysis, some insights emerged. Even with a non-responsive nor mobile friendly platform, one third of traffic originated from mobile devices. So we start interviewing the users, and observe their behavior using the old system. After some interviews, a survey was launched for ~ 31.000 users, to test our already long list of hypothesis. At the end, the synthesis of all information, and the path for the design decisions.Roles:
After that, we knew a little more about our users - their habits and different needs along the year, and their priorities.
With that we could move on the project, with activities the co-design with the stakeholders and more two round of tests before the conclusion of the interface and the delivery of the front-end style guide.
An agile project.Roles:
Site for the inauguration of a mall on a luxurious neighborhood.Roles: